by katenightingale | Mar 2, 2026 | Blog, Our Thoughts
HUMAN Brands© connect more deeply with the essence of what makes us human. With what matters most to us, how we feel, what we value, how we relate… Why HUMAN Brands© are better? HUMAN Brands© outperform other brands across major KPIs achieving deeper connection,... 
by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory... 
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by Second Administrator | May 17, 2021 | Clients
Crowd.DNA is a renowed cultural insights agency with offices in London, Amsterdam, New York, Singapore and Sydney. Their clients include Twitter, IKEA, Asahi, Spotify and Converse, just to name a few. We have been working with Crowd.DNA on many projects throughout the... 
by Second Administrator | Feb 23, 2021 | Blog
We have heard this question numerous times in networking events we attended, public speaking engagements our founder Kate Nightingale took part in and many conversations with potential clients we had. We get it! You got used to the fact that you need a...
