Which Pricing Strategy?

Which Pricing Strategy?

The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue.  An...
Ecommerce Psychology Column

Ecommerce Psychology Column

We now live in a digital world and it’s so important for us to keep up with the time. As consumers, we can really benefit from the use of technology, to ease all of our experiences but above all to enrich them. As brands or businesses, instead, technology can be the...
Retail Psychology Column – Intimacy

Retail Psychology Column – Intimacy

Hello again for the weekly appointment with our Retail Psychology Column. Today we’ll talk about intimacy! Intimacy has become a must have for all brands. As people crave meaningful connections, they are expecting it in every interaction. This stems from the basic...