Brand Trust Webinar

Brand Trust Webinar

Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth.  Consumers who fully trust a brand...
Humanising Brands in 2022 Webinar

Humanising Brands in 2022 Webinar

If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording....
The phenomenon of co-branding

The phenomenon of co-branding

In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...
Pet Lovers’ Consumer Behaviour

Pet Lovers’ Consumer Behaviour

If you own a pet, you already know how wonderful it is when you arrive home and you find your little friend waiting for you on the doorstep; or how soothing cuddling them after a hard day at work can be. Having a pet is a lot of work for sure, but the joy they bring...