by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory...
by alice@stylepsychology.co.uk | Dec 9, 2022 | Blog, Our Thoughts
Augmented reality is increasing its charm but people are still wary of employing it in everyday life. Many now see the positive impact it could have in fields such as medicine, sports and technology but what benefits does AR bring to retail? It goes without saying...
by alice@stylepsychology.co.uk | Nov 7, 2022 | Blog, Our Thoughts
The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue. An...
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We now live in a digital world and it’s so important for us to keep up with the time. As consumers, we can really benefit from the use of technology, to ease all of our experiences but above all to enrich them. As brands or businesses, instead, technology can be the...
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
Hello again for the weekly appointment with our Retail Psychology Column. Today we’ll talk about intimacy! Intimacy has become a must have for all brands. As people crave meaningful connections, they are expecting it in every interaction. This stems from the basic...
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We are starting a Retail Psychology Column, a weekly happening where we’ll talk of the great things happening in the world of retail from the psychological point of view, of course. From cool brands to products and strategies, we’ll talk about the most behaviourally...