‘How to Make Your Brand more human’ Webinar
Why some brands feel magnetic, effortlessly attracting attention, loyalty, and emotional connection, while others, despite significant investment, remain forgettable?
The answer lies in how closely a brand mirrors human psychology.
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In this webinar, Kate Nightingale, a consumer, retail and design psychologist and founder of Humanising Brands, will introduce the principles behind Human Brands©, brands designed to align with how people actually think, feel and behave.
Grounded in behavioural science and nearly two decades of working with brands like Nespresso, Swarovski and Klarna as well as many category defining start ups and scale ups, this session will unpack how brands can move from transactional to relational and from seen to felt.
‘‘HUMAN Brands© are deeply embedded in people’s minds and hearts, occupying top of mind position effortlessly and becoming a no brainer choice every time.
They are inimitable, unforgettable and irreplaceable. ’’
Kate Nightingale, Chief Behavioural Officer, Humanising Brands
What We Will Discuss?
What are Human Brands and why they outperform other brands across major KPIs
How up to 99% of decisions are made subconsciously and how to keep your brand Top of Mind
How to design for deep emotional connection leading to lasting loyalty, trust and advocacy
How to use multisensory design across offline and online channels to impact desired KPIs
Practical ways to audit and evolve your brand to become more human
What makes this different?
This is not theory for theory’s sake. This proprietary approach to brand strategy combines academic research with commercial application, drawing on work delivered for global brands and high growth businesses alike.