Case Study – Zopa

Case Study – Zopa

We have worked with Zopa to mark the launch of its new credit card which puts consumers in complete control of their money. Through our help, Zopa is challenging consumers to train themselves in self-control in order to reduce their impulse spending. What we did?...

Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
The Role of Emotions in Customer Experience

The Role of Emotions in Customer Experience

  In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...