by Second Administrator | Feb 23, 2021 | Clients
We have worked with Zopa to mark the launch of its new credit card which puts consumers in complete control of their money. Through our help, Zopa is challenging consumers to train themselves in self-control in order to reduce their impulse spending. What we did?...
by Second Administrator | Feb 3, 2021 | Events
Over time, consumers’ behaviour has definitely changed and has become more mysterious than ever. Understanding it is fundamental for a business success. Businesses must know how to decipher why consumers behave the way they do and how to create brands winning... by Second Administrator | Jan 20, 2021 | Blog
In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
by Second Administrator | Jan 6, 2021 | Blog
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...
by Second Administrator | Nov 19, 2020 | Press
In the current society, institutional racism and socioeconomic disparities still stop Black business from thriving. For instance, one of the biggest challenges faced by black entrepreneurs is raising funding and securing financial partners. By looking at different...