Bonkers and courageous are our favourite people. Empathetic and compassionate are our favourite companies. Bold and impactful are our favourite brands.

What makes us different?

What we are brilliant at?

How do we do that?

Why do we do that?

Just some brands we worked with…


We are creating a better world by making brands more HUMAN.

We inspire and support brands to do better by teaching, consulting, creating, and innovating.

We encourage leaders to build great human brands that ultimately better people’s lives and contribute to creating a better world.



Better world nor better business won’t create itself. It requires inspiration but especially determination and perseverance. We stick to our purpose and help you stick to yours.


We believe that humanity is about collaboration and co-creation. As much as we are bold, we wouldn’t be able to achieve that without all involved. So we treasure close collaboration with our clients and other agencies/experts as we truly believe that this is where the magic happens.


Our clients know that we absolutely love bold and often bonkers ideas. Sometimes they make sense for them now and sometimes they might be perfect in 5 years. But we can assure you that we never play small.


We are very passionate about kindness, compassion, and empathy. We also recognise the role of brands in shaping our humanity. Therefore, we believe that all brands should find some way to apply these complex feelings into their strategy and customer experience to create a better world.


Human behaviour is complex. Therefore, we triple check things and often discover even more unique ways of creating your brand and customer experience. We ask a lot of questions, research more, and only then come up with solutions for you, ensuring that they are as impactful as possible.


Appreciation, recognition and saying thank you is simply our default setting. We love celebrating people’s role in our efforts to create a better world. People fundamentally need to be ‘seen’ and we ensure that everyone who we work with is recognised as an individual they are.


Kate Nightingale

Kate Nightingale

Chief Behavioural Officer & Founder

Alice Micheletti

Alice Micheletti

Research Director

Our Collaborators

Our Collaborators

Coming Soon