by alice@stylepsychology.co.uk | Jun 21, 2022 | Events
Brand trust is the third most important driver of consumer choice after value and money. Brand trust drives growth. Consumers who fully trust a brand advocate for it, purchase new products or services and are more willing to share personal data or participate in... 
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by alice@stylepsychology.co.uk | Feb 10, 2022 | Blog, Events, Human Discussions
In this episode of Human Discussions, Kate Nightingale spoke with Katie Baron, Director of Brand Engagement at Stylus and senior contributor for Forbes. We discussed the predictions for 2022 including the importance of brand purpose and social impact, metaverse, NFTs,... 
by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording.... 
by Second Administrator | Apr 19, 2021 | Events
Around two thirds of shoppers visiting your website will look at your products, add them to the basket but then leave without making a purchase. Our founder and other experts will participate in an interactive workshop created by The Fashion Network to show you how to... 
by Second Administrator | Feb 3, 2021 | Events
Over time, consumers’ behaviour has definitely changed and has become more mysterious than ever. Understanding it is fundamental for a business success. Businesses must know how to decipher why consumers behave the way they do and how to create brands winning...
