Euroshop – Kate is Speaking on Sunday

Euroshop – Kate is Speaking on Sunday

  Our founder and consumer psychologist Kate Nightingale is speaking at POPAI Forum at Euroshop on Sunday at 2.45pm. What will it be about? Psychology & Design – Can one benefit the other? In this presentation consumer psychologist Kate Nightingale will...
Customer or Brand? Which Should I Focus On?

Customer or Brand? Which Should I Focus On?

  I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on...
Retail Store in 20 Years

Retail Store in 20 Years

  We have recently run the second Mind-Bending Breakfast of our newly formed The #1 Club for the innovators in the customer experience space. The #1 Club has been created for those professionals in the customer experience space who push boundaries, believe there...