by alice@stylepsychology.co.uk | Dec 16, 2021 | Press
Klarna with our founder’s help and insights has identified five distinct holiday personas explaining their attitudes and behaviours during the festive season and towards gift shopping. The Luxury Daily has done an article on it describing the five personas with their...
by alice@stylepsychology.co.uk | Dec 16, 2021 | Press
Klarna and our founder have identified five distinct holiday personas with their behaviours and attitudes towards gift shopping. MamaMia has done an article on it. You can now read it here
by alice@stylepsychology.co.uk | Dec 16, 2021 | Press
The festive season is here and in some way or another we all have to gift shopping. Some of us adore this period and spend a lot of time finding the perfect gift for our loved ones others, instead, are more spontaneous and purchase when they feel like it. The global...
by alice@stylepsychology.co.uk | Dec 16, 2021 | Press
For the past couple of years, everything has been different and we all learnt certain behaviours. Our behaviour as consumers has also changed. Due to this reason, Adyen carried out a survey interviewing more than 3,000 consumers and 460 retail and hospitality brands...
by alice@stylepsychology.co.uk | Dec 16, 2021 | Press
The pandemic has changed the relationship with our homes and now, more than ever, we want to transform them and make them ours as much as possible. Of course, this desire has influenced our shopping behaviour increasing the amount of money we spend on our homes....
by alice@stylepsychology.co.uk | Dec 3, 2021 | Press
What makes a festive advertising campaign truly successful? This is what Ben Sillitoe from RetailWeek has researched. What we can say is that a great ad should always make people feel something and this year, UK’s biggest retailers have touched several themes:...