by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale have been approached by Stylist to comments on how people feel when their favourite beauty products get discontinued. Some of Kate’s comments: ‘We don’t buy the product and not even the brand but rather the symbolic...
by Second Administrator | Feb 12, 2020 | Events
Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking. As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a...
by Second Administrator | Feb 12, 2019 | Blog
As someone intrigued by human beings since childhood, I always knew that to trully create something for human beings we need to first understand their peculiar behaviours; often very irrational and illogical. The more I learned about how we are designed as...
by Second Administrator | May 1, 2018 | Events
Kate Nightingale has been invited to speak at the Retail Design Expo this year. She will discuss subjects really close to her heart and to the hearts of many customers at the moment. As social isolation and loneliness is constantly increasing, with 9mln Britons...
by Second Administrator | Aug 14, 2016 | Clients
We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre. Water Babies has an outstanding reputation as the world’s biggest, most...