by Second Administrator | Jan 20, 2021 | Blog
In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
by Second Administrator | Jan 6, 2021 | Blog
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...
by Second Administrator | Jul 12, 2020 | Blog
For the last few weeks, I had an opportunity to speak at various events about numerous behavioural and psychological considerations that retailers would find useful in creating more effective and pleasant customer experience in their retail stores, aligned with the...
by Second Administrator | Jul 8, 2020 | Events, Human Discussions
20th July 10am BST Cultural Codes, Meanings and Representations of Safety Safety has many manifestations in the normal circumstances, but it has become even more complex in the face of the global pandemic. Need of safety is one of the most fundamental needs to human...
by Second Administrator | Jun 30, 2020 | Clients
We have worked with Swarovski throughout the development of their new concept for all of their global stores. Our work included: Insights on consumer behaviour to inform concept brief Creation of behavioural and sensory guidelines for the designers to follow...