Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking.
As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a product or to revisit a store or its website are classical consequences of a good positive experience which has involved positive emotions. Following this, therefore, brands must know how to address them in order to satisfy and secure customers.
To know more: https://www.youtube.com/watch?v=4shzfcGynvs&feature=youtu.be
