In this collection of talks, our founder Kate Nightingale speaks with inspiring people all about humans, human brands, human experience, human-centred approach and much more. Whether you are in retail, design or starting your own brand, you are sure to find something useful and interesting in these conversations. From what investors looks for, through future of retail stores, to how to start and grow challenger brands, we are covering a wide selection of subjects. Know someone who will be a perfect guest? Please let us know at email@example.com.
Emotions influence people’s mental and physical well-being, they direct our everyday behaviour. Therefore, an interesting theory should be considered: emotional contagion.
Many now see the positive impact AR could have in fields such as medicine, sports and technology but what benefits does AR bring to retail?
With the cost-of-living crisis and recession changing consumer behaviour already, what strategies should brands be adopting?
We started two new columns, Ecommerce Psychology Column and Metaverse Psychology Column.
For today’s weekly appointment with our Retail Psychology Column, we talk about intimacy.
We are starting a Retail Psychology Column, a weekly dose of behavioural tips where we’ll talk of the great things happening in the world of retail.
We explored the concept of rewards and punishment, their use in customer experience and their impact on consumer-brand relationships and behaviour change.
Sign up to our Brand Trust Webinar on 16th June 2022 at 1pm.
Watch our Human Discussions talk with Katie Baron, Director of Brand Engagement at Stylus and senior contributor for Forbes.
Watch our Humanising Brands in 2022 webinar where we reveal the key consumer behaviour trends for 2022 and discuss the power of Human Brands.
We explored the phenomenon of co-branding
We explored pet lovers’ consumer behaviour and future trends
We explored the power of smell in influencing consumer behaviour
Will Clubhouse become the next big social network?
Interested in this question, we have looked a little bit more into the new app of the moment.
We have looked at inspiration and its impact on consumer behaviour.
We asked our clients why would a brand founder/leader hire a consumer psychologist. Here is what they said.
A well-chosen sound applied to your packaging can create a multi-sensory, engaging product experience.
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.