by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We now live in a digital world and it’s so important for us to keep up with the time. As consumers, we can really benefit from the use of technology, to ease all of our experiences but above all to enrich them. As brands or businesses, instead, technology can be the... 
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
Hello again for the weekly appointment with our Retail Psychology Column. Today we’ll talk about intimacy! Intimacy has become a must have for all brands. As people crave meaningful connections, they are expecting it in every interaction. This stems from the basic... 
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We are starting a Retail Psychology Column, a weekly happening where we’ll talk of the great things happening in the world of retail from the psychological point of view, of course. From cool brands to products and strategies, we’ll talk about the most behaviourally... 
by alice@stylepsychology.co.uk | Jun 1, 2022 | Blog
As you may have heard, Zara has decided to charge UK customers almost £2 for returning online purchases by mail. This decision has sparked several discussions as to how this policy can potentially influence consumers to be more mindful of their shopping habits and how... 
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by alice@stylepsychology.co.uk | Feb 10, 2022 | Blog, Events, Human Discussions
In this episode of Human Discussions, Kate Nightingale spoke with Katie Baron, Director of Brand Engagement at Stylus and senior contributor for Forbes. We discussed the predictions for 2022 including the importance of brand purpose and social impact, metaverse, NFTs,...
