by katenightingale | Mar 2, 2026 | Blog, Our Thoughts
HUMAN Brands© connect more deeply with the essence of what makes us human. With what matters most to us, how we feel, what we value, how we relate… Why HUMAN Brands© are better? HUMAN Brands© outperform other brands across major KPIs achieving deeper connection,... 
by katenightingale | Dec 8, 2025 | Blog, Our Thoughts
Social disconnection isn’t just emotionally painful, it literally hurts as the social pain activates the same neural pathways as the physical pain. Additionally, lonely individuals are 2.1 times more likely to experience physical pain, and 25.8% more likely to suffer... 
by katenightingale | Nov 4, 2025 | Blog
A new study from King’s College London on behalf of the Art Fund and Psychiatry Research Trust has found a profound positive impact of viewing original artwork. Researchers have measured biometric responses like heart rate and temperature as well as cortisol levels... 
by Second Administrator | May 17, 2021 | Clients
Crowd.DNA is a renowed cultural insights agency with offices in London, Amsterdam, New York, Singapore and Sydney. Their clients include Twitter, IKEA, Asahi, Spotify and Converse, just to name a few. We have been working with Crowd.DNA on many projects throughout the... 
by Second Administrator | Apr 19, 2021 | Press
Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our...
