by Second Administrator | Feb 22, 2020 | Events
Kate Nightingale believes that consumerism and consumer behaviour are quite developed research areas but they are not appropriately applied in real life. According to her, anyone designing products or building them, should use imaginary research to avoid succumbing to... 
by Second Administrator | Feb 22, 2020 | Events
Interested to know how to increase customer loyalty or create a long-lasting relationship with your customers? Then listen to our founder Kate Nightingale at Autumn Fair 2019 where she explains the methods through which brands can enhance customer loyalty, build brand... 
by Second Administrator | Feb 12, 2020 | Events
Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking. As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a... 
by Second Administrator | Feb 12, 2019 | Blog
As someone intrigued by human beings since childhood, I always knew that to trully create something for human beings we need to first understand their peculiar behaviours; often very irrational and illogical. The more I learned about how we are designed as... 
by Second Administrator | Aug 20, 2018 | Blog
Experience is a holistic journey. It is formed out of parts but it is so much more than the sum of its parts. Each part creates a unique impression on an individual resulting in a unique and personal reaction made out of a series of emotions, behaviours and...
