by Second Administrator | Nov 2, 2017 | Events
Earlier this year I was invited to deliver a keynote at the Future Stores 2017 conference. The focus of my presentation was how to create more human-centric and therefore more successful customer experiences by leveraging the science behind consumer behaviour.... 
by Second Administrator | May 13, 2017 | Events
Design used to be a creative endeavour. The creative’s preferences were evident in their work. That still happens and too often we hear that design decisions in businesses are based on personal preferences not even what is representative of the brand or what... 
by Second Administrator | Feb 15, 2017 | Blog
I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on... 
by Second Administrator | Aug 14, 2016 | Clients
We have been approached by Nelson Bostock Unlimited for insight about the psychology behind UK consumers increasingly using subscription services. This insight has been used in the report ‘A Nation Subscribed. A 2016 state of the UK Subsciption... 
by Second Administrator | Aug 14, 2016 | Clients
We have been approached by Harvey Nichols for insight on men shopping habits and mens personal style to help shape PR campaign for the opening of the new menswear department. What did we do? Consulting on the campaign idea with the aim of increasing customer...
