by Second Administrator | Apr 2, 2020 | Blog
We heard many great stories about how big brands have reacted to coronavirus crisis and adjusted their strategies and communications. We however wanted to also shine a light on smaller businesses, some of them our clients, and inspire you by asking them to...
by Second Administrator | Mar 25, 2020 | Press
ELLE UK have approached our founder Kate Nightingale to provide some fun tips on how to be more happy when working from home. Fashion psychology expertise can certainly result in some very enjoyable guidance. So have a blast reading Kate’s tips...
by Second Administrator | Feb 22, 2020 | Press
In the last decade, fast fashion brands have been highly criticised for the use of unpaid labor and for the environmental damages that their speedy supply chains bring. However, fast fashion brands still have great success also due to the importance of influencers in...
by Second Administrator | Feb 22, 2020 | Press
Brexit-era politics have definitely brought to a period of great indecision. Interestingly, such indecision is not confined to this field but also influence other aspects of the everyday life. In this context, fashion is also having an ambivalent moment as shoppers...
by Second Administrator | Feb 22, 2020 | Press
Apple has recently rolled out its second-generation wireless AirPods and the success is tangible. However, at first, many consumers were not ecstatic about the product. As experts assert, the success has arrived after a mix of time and continuous exposure that led...