by Second Administrator | Jan 29, 2016 | Events
Our founder Kate Nightingale will speak at Retail Design Expo on how the application of the understanding of consumer’s mind to design can lead to higher emotional engagement and commercial effectiveness. The talk will take place on 10th March from 2.40-3.20pm...
by Second Administrator | Dec 12, 2015 | Blog, Press
We are very proud to announce that Style Psychology Ltd has been named Best Consumer Behaviour Consultancy – UK in the prestigious Corporate Vision Consultancy Awards 2015. As the official press release describes: The 2015 Consultancy Awards are dedicated to...
by Second Administrator | Nov 27, 2015 | Blog
Black Friday competition is like any competitive sport. Your brain comes back to the basics of survival. The pain avoidance and pleasure chasing are becoming key goals. Our brain is very well equipped to avoid any type of pain as well as to find ways in which to...
by Second Administrator | Oct 21, 2015 | Events
Our founder Kate Nightingale has been invited to deliver a talk entitiled ‘Psychology of Online Shopping’ in the Electric House on 25th November 2015. She will discuss how etailers can utilise knowledge about consumer behaviour, motivations for buying...
by Second Administrator | Oct 21, 2015 | Press
Kate Nightingale spoke on BBC Radio 5 on the growing availibility of one hour online shopping deliveries. Kate explains how instant gratification, anticipation, impulsive purchases, choice paradox and economy of temporary attachments play a role in the...