by Second Administrator | Feb 15, 2017 | Blog
I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on... 
by Second Administrator | Oct 20, 2016 | Blog, Events
We have recently run the second Mind-Bending Breakfast of our newly formed The #1 Club for the innovators in the customer experience space. The #1 Club has been created for those professionals in the customer experience space who push boundaries, believe there... 
by Second Administrator | Aug 14, 2016 | Press
Kate Nightingale has been approached by Craig Crawford from Crawford IT to comment on the omni-channel brand strategy and how it can affect consumer behaviour. Craig’s article has been published on the Association of Textile, Apparel and Materials... 
by Second Administrator | Aug 14, 2016 | Press
Kate Nightingale has written an article for the Retail Bulletin’s Future of Retail supplement published in May 2016. Here is the reprint of the article: How consumer behaviour trends are affecting the retail store design? With the ever growing... 
by Second Administrator | Jan 29, 2016 | Press
Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of...
