by Second Administrator | Aug 24, 2015 | Blog
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as... 
by Second Administrator | Aug 22, 2015 | Events
An exciting organisation called Raising The Bar is on a mission to bring science and beer closer by organising 30 science-related talks on one night in various bars in London. The Event is taking place on 16th September. Our founder Kate Nightingale was invited to be... 
by Second Administrator | Aug 18, 2015 | Blog
A recent neuroscience study by researchers at the University of Haifa found that our brain processes social situations differently based on the emotions felt at the time. The researchers did 3 separate experiments where they differentiated the type of social... 
by Second Administrator | Jul 2, 2015 | Blog
Amazon announced their newest delivery innovation – a 1 hour delivery for 10,000 of their products. It’s first introduced in a few areas of London but it’s planned to be rolled out across major UK cities by the of 2015. It shows that all they do is... 
by Second Administrator | Jul 2, 2015 | Blog
John Lewis has decided to charge £2 for Click & Collect orders under £30. Andy Street, CEO of John Lewis, said that business sustainability was the main reason for it. It’s fair enough. As a business they need to secure a healthy level of profits. However,...
