by alice@stylepsychology.co.uk | Dec 9, 2022 | Blog, Our Thoughts
Augmented reality is increasing its charm but people are still wary of employing it in everyday life. Many now see the positive impact it could have in fields such as medicine, sports and technology but what benefits does AR bring to retail? It goes without saying...
by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand...
by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording....
by Second Administrator | Feb 23, 2021 | Blog
We have heard this question numerous times in networking events we attended, public speaking engagements our founder Kate Nightingale took part in and many conversations with potential clients we had. We get it! You got used to the fact that you need a...
by Second Administrator | Feb 3, 2021 | Events
Over time, consumers’ behaviour has definitely changed and has become more mysterious than ever. Understanding it is fundamental for a business success. Businesses must know how to decipher why consumers behave the way they do and how to create brands winning...