by katenightingale | Mar 23, 2026 | Uncategorised
‘How to Make Your Brand more human’ Webinar Why some brands feel magnetic, effortlessly attracting attention, loyalty, and emotional connection, while others, despite significant investment, remain forgettable? The answer lies in how closely a brand... 
by katenightingale | Mar 2, 2026 | Blog, Our Thoughts
HUMAN Brands© connect more deeply with the essence of what makes us human. With what matters most to us, how we feel, what we value, how we relate… Why HUMAN Brands© are better? HUMAN Brands© outperform other brands across major KPIs achieving deeper connection,... 
by katenightingale | Dec 8, 2025 | Blog, Our Thoughts
Social disconnection isn’t just emotionally painful, it literally hurts as the social pain activates the same neural pathways as the physical pain. Additionally, lonely individuals are 2.1 times more likely to experience physical pain, and 25.8% more likely to suffer... 
by katenightingale | Nov 4, 2025 | Blog
A new study from King’s College London on behalf of the Art Fund and Psychiatry Research Trust has found a profound positive impact of viewing original artwork. Researchers have measured biometric responses like heart rate and temperature as well as cortisol levels... 
by alice@stylepsychology.co.uk | Mar 10, 2023 | Blog, Our Thoughts
The power of emotions is now well-known and established. Emotions influence people’s mental and physical well-being and impact our judgments, evaluations and decisions daily. Simply put, emotions direct our everyday behaviour. Following this, an interesting theory... 
by alice@stylepsychology.co.uk | Dec 9, 2022 | Blog, Our Thoughts
Augmented reality is increasing its charm but people are still wary of employing it in everyday life. Many now see the positive impact it could have in fields such as medicine, sports and technology but what benefits does AR bring to retail? It goes without saying... 
by alice@stylepsychology.co.uk | Nov 7, 2022 | Blog, Our Thoughts
The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue. An... 
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We now live in a digital world and it’s so important for us to keep up with the time. As consumers, we can really benefit from the use of technology, to ease all of our experiences but above all to enrich them. As brands or businesses, instead, technology can be the... 
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
Hello again for the weekly appointment with our Retail Psychology Column. Today we’ll talk about intimacy! Intimacy has become a must have for all brands. As people crave meaningful connections, they are expecting it in every interaction. This stems from the basic... 
by alice@stylepsychology.co.uk | Sep 22, 2022 | Blog
We are starting a Retail Psychology Column, a weekly happening where we’ll talk of the great things happening in the world of retail from the psychological point of view, of course. From cool brands to products and strategies, we’ll talk about the most behaviourally...
