by Second Administrator | Apr 27, 2015 | Clients
We were approached by the research company Firefish to act as behavioural experts on their research project. They were asked by their clients to conduct an innovative and forward thinking research piece on the consumers’ experience of a personal care product. We were... 
by Second Administrator | Apr 21, 2015 | Blog
Marketers for while thought that colour images are better at advertising various products but is it really truth? A recent study from The Ohio State Universityshowed that the ad and marketing professionals might have been misusing colour and under-using black and... 
by Second Administrator | Mar 3, 2015 | Blog
Fresh From The Lab is a new article series describing the recent (and sometimes not so recent but very interesting) scientific studies from various behavioural disciplines and proposing possible commercial applications. It is well known that shopping while... 
by Second Administrator | Feb 24, 2015 | Press
BBC News Channel have asked our founder Kate Nightingale to comment on a peculiar consumer behaviour during Black Friday weekend sales. Watch the whole interview on our YouTube Channel (excuse the low quality – we are geeks but not tech geeks). And when you... 
by Second Administrator | Feb 24, 2015 | Press
Channel 4 News asked our founder Kate Nightingale to comment on the psychology behind consumer behaviour on Boxing Day Sales. Watch the whole news piece with Kate’s comments here. 
