by Second Administrator | May 13, 2017 | Events
Design used to be a creative endeavour. The creative’s preferences were evident in their work. That still happens and too often we hear that design decisions in businesses are based on personal preferences not even what is representative of the brand or what... 
by Second Administrator | Apr 27, 2015 | Clients
We were approached by the research company Firefish to act as behavioural experts on their research project. They were asked by their clients to conduct an innovative and forward thinking research piece on the consumers’ experience of a personal care product. We were... 
by Second Administrator | Apr 21, 2015 | Blog
Marketers for while thought that colour images are better at advertising various products but is it really truth? A recent study from The Ohio State Universityshowed that the ad and marketing professionals might have been misusing colour and under-using black and... 
by Second Administrator | Nov 14, 2014 | Blog
I was extremely happy when I learned that wonderful judges of Women in Marketing Awards 2014 have shortlisted me in the Independent Consultant category. I was even more humbled when I learned about all the amazing women who have joined me on the shortlist. All of much... 
by Second Administrator | Jun 30, 2014 | Blog
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
