by alice@stylepsychology.co.uk | Dec 9, 2022 | Blog, Our Thoughts
Augmented reality is increasing its charm but people are still wary of employing it in everyday life. Many now see the positive impact it could have in fields such as medicine, sports and technology but what benefits does AR bring to retail? It goes without saying... 
by alice@stylepsychology.co.uk | Nov 7, 2022 | Blog, Our Thoughts
The cost-of-living crisis and the recession is already considerably affecting consumer behaviour and their specific choice of products, and even retailers. Switching to cheaper alternatives or those that offer better value overall is only going to continue. An... 
by Second Administrator | Apr 19, 2021 | Press
Heart of the Customer’s Jim Tincher sat down with our founder, Kate Nightingale to discuss the role of emotions in the customer experience. The concept of effortless experience and commitment are only few of the elements touched. To know more, read the full article... 
by Second Administrator | Apr 19, 2021 | Press
Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our... 
by Second Administrator | Aug 7, 2020 | Human Discussions
For the second appointment of our Human Discussions, our founder Kate Nightingale has met Tracey Woodward to discuss the new playbook necessary for consumers brands in order to inspire their teams, communicate with their customers and build strong...
