The Role of Emotions in Customer Experience

The Role of Emotions in Customer Experience

  In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...
Case Study – Swarovski

Case Study – Swarovski

We have worked with Swarovski throughout the development of their new concept for all of their global stores. Our work included: Insights on consumer behaviour to inform concept brief Creation of behavioural and sensory guidelines for the designers to follow...
Case Study – Water Babies

Case Study – Water Babies

  We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre. Water Babies has an outstanding reputation as the world’s biggest, most...