by Second Administrator | Feb 12, 2020 | Events
Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking. As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a... 
by Second Administrator | Feb 12, 2020 | Events
Kate Nightingale speaks at the Retail Week Masterclass about how to create a truly engaging offline and online customer experience with the use of psychology. To know more: https://www.youtube.com/watch?v=ZXLccKFkOrw&feature=youtu.be 
by Second Administrator | Jan 22, 2020 | Events
Kate Nightingale, consumer and fashion psychologist and founder of Style Psychology, is running a 3 days short course presenting the foundations of consumer and fashion psychology. Any one working in retail, fashion, design, marketing, strategy and insight who is... 
by Second Administrator | Feb 12, 2019 | Blog
As someone intrigued by human beings since childhood, I always knew that to trully create something for human beings we need to first understand their peculiar behaviours; often very irrational and illogical. The more I learned about how we are designed as... 
by Second Administrator | Aug 20, 2018 | Blog
Experience is a holistic journey. It is formed out of parts but it is so much more than the sum of its parts. Each part creates a unique impression on an individual resulting in a unique and personal reaction made out of a series of emotions, behaviours and...
