Keynote at Future Stores 2017 Conference

Keynote at Future Stores 2017 Conference

  Earlier this year I was invited to deliver a keynote at the Future Stores 2017 conference. The focus of my presentation was how to create more human-centric and therefore more successful customer experiences by leveraging the science behind consumer behaviour....
Euroshop – Kate is Speaking on Sunday

Euroshop – Kate is Speaking on Sunday

  Our founder and consumer psychologist Kate Nightingale is speaking at POPAI Forum at Euroshop on Sunday at 2.45pm. What will it be about? Psychology & Design – Can one benefit the other? In this presentation consumer psychologist Kate Nightingale will...
Customer or Brand? Which Should I Focus On?

Customer or Brand? Which Should I Focus On?

  I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on...