The Debrief – How Retailers Make Us Spend?

The Debrief – How Retailers Make Us Spend?

Stevie Martin from The Debrief approached Kate Nightingale to talk about a few psychological tricks that retailers are using to make us spend our hard earned cash. Here is the article that came out as a result of this conversation: The Psychology Behind What Makes Us...
Senses are a way to customer’s heart

Senses are a way to customer’s heart

Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...