by Second Administrator | Aug 18, 2015 | Blog
A recent neuroscience study by researchers at the University of Haifa found that our brain processes social situations differently based on the emotions felt at the time. The researchers did 3 separate experiments where they differentiated the type of social... 
by Second Administrator | Aug 12, 2015 | Events
Our founder Kate Nightingale has been invited by Rakuten Attribution to take part in this exciting webinar. The future of retail will be defined by modern shoppers who have come to expect consistent experiences across multiple devices. As consumers, we want to... 
by Second Administrator | Jun 29, 2015 | Blog
On a daily basis we are faced with a vast amount of new information, people and situations. We are forced to make hundreds, if not thousands, of decisions; what to eat, where to buy our coffee, what to wear, where to go for lunch, which route to take to pick up kids... 
by Second Administrator | May 5, 2015 | Blog
Understanding what are the current drivers influencing consumers to take action is crucial to designing an effective advertising campaign. This is the first thing where The Protein World went wrong with their ‘beach body ready’ campaign. Women are more... 
by Second Administrator | Apr 21, 2015 | Blog
Marketers for while thought that colour images are better at advertising various products but is it really truth? A recent study from The Ohio State Universityshowed that the ad and marketing professionals might have been misusing colour and under-using black and...
