The Beauty Industry Response to COVID-19

The Beauty Industry Response to COVID-19

By Alice Micheletti   The spread of Coronavirus disease (COVID-19) over the past months has led to a profound change of our daily lives. The pandemic continues to expand and governments have been obligated to launch unprecedented public-health and economic...
Pivot Your Brand For The New World

Pivot Your Brand For The New World

  We can feel how tough these times are. We are going through an emotional rollercoaster every day. We had to learn how to work from home with pets, children running around and demanding our attention. We had to close stores, adjust our communication and manage...
Smart Beauty – What is now and what can be?

Smart Beauty – What is now and what can be?

By Alice Micheletti   Nowadays, the global beauty industry is estimated at $532 billion with predicted growth of up to $800bn by 2025 (Danziger, 2019). It is believed that even when times will get tough and the purchasing of higher-priced luxury goods will be...