by Second Administrator | Apr 5, 2020 | Blog
By Eleonore Marie Stifter There is almost no business that is not yet affected by the spread of Coronavirus in the past weeks, however, few industries have responded as quickly in their consumer communications strategies as the fashion industry. Fashion is no longer...
by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis. She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we...
by Second Administrator | Apr 4, 2020 | Press
Our founder was once again approached by Stylist Magazine to discuss the psychology behind people’s bread baking obsession. Here are Kate’s comments: ‘In these times all of us are experiencing a strongly reduced sense of control over our lives....
by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale have been approached by Stylist to comments on how people feel when their favourite beauty products get discontinued. Some of Kate’s comments: ‘We don’t buy the product and not even the brand but rather the symbolic...
by Second Administrator | Apr 4, 2020 | Blog
As we have seen small and medium businesses being most impacted by the coronavirus lockdown yet often being the most inspiring in the way they manage their businesses and support their teams, suppliers and local communities, we decided to shine a spotlight on a few...