by Second Administrator | Apr 4, 2020 | Press
Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis. She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we... 
by Second Administrator | Apr 2, 2020 | Blog
We heard many great stories about how big brands have reacted to coronavirus crisis and adjusted their strategies and communications. We however wanted to also shine a light on smaller businesses, some of them our clients, and inspire you by asking them to... 
by Second Administrator | Feb 22, 2020 | Events
Kate Nightingale believes that consumerism and consumer behaviour are quite developed research areas but they are not appropriately applied in real life. According to her, anyone designing products or building them, should use imaginary research to avoid succumbing to... 
by Second Administrator | Feb 22, 2020 | Events
Interested to know how to increase customer loyalty or create a long-lasting relationship with your customers? Then listen to our founder Kate Nightingale at Autumn Fair 2019 where she explains the methods through which brands can enhance customer loyalty, build brand... 
by Second Administrator | Feb 12, 2020 | Events
Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking. As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a...
