Hatch Magazine – The Last Four Feet

Hatch Magazine – The Last Four Feet

  Kate Nightingale has been asked to write an article for the latest issue of the Hatch Magazine discussing the final four feet of the customer journey.   Here is the reprint of the article: Elements of Distraction The Last Four Feet – that final moment...
AATCC – Physical Digital

AATCC – Physical Digital

  Kate Nightingale has been approached by Craig Crawford from Crawford IT to comment on the omni-channel brand strategy and how it can affect consumer behaviour. Craig’s article has been published on the Association of Textile, Apparel and Materials...
Retail Focus – May 2016

Retail Focus – May 2016

  Kate Nightingale has been asked to write a short piece for the May issue of Retail Focus Magazine.   Here is the reprint of the article: The Mysteries of Consumers’ Subconscious Minds Psychologist and other behavioural scientists around the world had been...