Retail Bulletin – The Future of Retail

Retail Bulletin – The Future of Retail

  Kate Nightingale has written an article for the Retail Bulletin’s Future of Retail supplement published in May 2016.   Here is the reprint of the article: How consumer behaviour trends are affecting the retail store design? With the ever growing...
BBC News – Black Friday Consumer Behaviour

BBC News – Black Friday Consumer Behaviour

Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of...
Style.Mic – Fashion Psychology

Style.Mic – Fashion Psychology

  Kate Nightingale has been approached by journalist Clare Kane to comment on fashion psychology, enclothed cognition and why we wear what we wear. Clare Kane has written a really incredible piece quoting a lot of amazing studies. Really worth reading! Please...