• Follow
  • Follow
  • Follow
  • Email us
Style Psychology

Login

  • About Us
  • What We Do
  • Our Clients
  • Learn with us
  • Thoughts & Ideas
Future Branches – The Role of Emotions in Physical and Digital Banking

Future Branches – The Role of Emotions in Physical and Digital Banking

by Second Administrator | Feb 12, 2020 | Events

Kate Nightingale at Future Branches 2019 shares the science behind the importance of emotions in both physical and digital banking. As our founder explains, emotions greatly influence customers’ experience both in-store and online. The willingness to buy a...
Retail Week – Customer Experience Belongs to a Customer

Retail Week – Customer Experience Belongs to a Customer

by Second Administrator | Feb 12, 2020 | Events

Kate Nightingale speaks at the Retail Week Masterclass about how to create a truly engaging offline and online customer experience with the use of psychology. To know more: https://www.youtube.com/watch?v=ZXLccKFkOrw&feature=youtu.be
How brands must approach the human experience

How brands must approach the human experience

by Second Administrator | Feb 12, 2020 | Events, Press

Kate Nightingale has met Campaign’s Jeremy Lee,  Green Room’s Fraser Warren and Kantar TNS’ Tim Pritchard to discuss how, in the era of technology, brands can still put humans first. Nowadays, the main presence of technology has led to a shift of...
A psychologist, economist and futurologist walk into a bar…

A psychologist, economist and futurologist walk into a bar…

by Second Administrator | Feb 2, 2020 | Press, Events

Kate Nightingale, our founder and consumer psychologist, Matt Gee, head of digital transformation at Isobar and Alex Hamilton, former economist at Markit, discuss the future of the high street and digital initiatives adopted by retailers to appeal consumers and...
Putting the Human Back into the Design Equation

Putting the Human Back into the Design Equation

by Second Administrator | Feb 2, 2020 | Events

Kate Nightingale at the UK’s leading UX and Design Conference. Our founder shows how to improve design by focusing on human senses and relations. To see more: https://www.youtube.com/watch?v=LdsYOWu1m5U  
Consumer Psychology Short Course with Kate Nightingale at London College of Fashion

Consumer Psychology Short Course with Kate Nightingale at London College of Fashion

by Second Administrator | Jan 22, 2020 | Events

Kate Nightingale, consumer and fashion psychologist and founder of Style Psychology, is running a 3 days short course presenting the foundations of consumer and fashion psychology. Any one working in retail, fashion, design, marketing, strategy and insight who is...
« Older Entries
Next Entries »

Recent Posts

  • How to Make Your Brand More Human Webinar
  • What are Human Brands© and Why Do We Need Them?
  • Is Your Experience Painful & How Can You Design the Pain Away?
  • Brands X Art: The Science Behind the Value of Brand Collabs with Artists
  • The phenomenon of Emotional Contagion

humanisingbrands

I am very passionate about working with sustainabl I am very passionate about working with sustainable, ethical and socially impactful brands. 
For humanity and Mother Earth such brands should be a norm. However, we all know that many of them are still struggling to get and keep customers. 
To truly change people's shopping habits into more sustainable, we need to invest in attitude and behaviour change. It is not enough to nudge or, worse yet, punish people into sustainable choices. 
We need systematic approach to creating meaningful and lasting attitudes and behaviour change. 
It is not that difficult as it might seem. In science there are so so so many incredible models, frameworks and studies that help us form great strategies, campaigns and experiences that lead to robust, long-term attitudes and behaviour change. I have been using them for years in various brand strategies, PR campaigns, physical and digital design (yes, you can design cues to trigger sustainable behaviour even within your store or social posts) and wider CX. 
It is time we not only look into environmental science but also behavioural science to truly create a difference in how we shop, so that we can help to save Planet Earth and our humanity.
This Maori proverb that I came across over 10 year This Maori proverb that I came across over 10 years ago when reading 'Legacy' by James Kerr has resonated with me immediately and continues to be truly meaningful for me.
What first inspired me in human behaviour was how we communicate. The gestures, emotions, what we wear, how we talk - less what we say. 
For me listening is not only hearing the words, but really understanding the meaning of what someone communicates within the wider framework of who they are and the human nature. This holistic listening is what allows me to truly understand human behaviour. 
I then translate that knowledge and understanding into real life application in brand strategy, customer experience, physical and digital design and much more. 
But what is especially important to me is the impact it has on people's lives, on the Planet and the whole humanity. In 'Legacy' James Kerr describes one of the main rules of All Blacks and it is leaving the jersey better than when you first got it. It is about really making a difference, contributing to the whole team and wider humanity, and leaving a dent in the universe. 
What inspires you to do what you do?
Just a few snapshots from our Women of Retail even Just a few snapshots from our Women of Retail event on 17th May. 
Thank you to @wearecircana and June Jensen for hosting us. 
Huge thanks to @laurenspearman, Raine Peake and Leo Eckley @mmianalyticsbeauty for sharing their wisdom.
Thank you to all the wonderful women that came and for the amazing questions they asked. 
Here is to many more events where women from retail industry come together and make magic happen.
Research by Hitachi shows that 51% of businesses a Research by Hitachi shows that 51% of businesses agree that co-creation resulted in better financial performance and 61% confirmed that it lead to more successful products and services. 
Co-creation is not only a must have for todays consumer brands, but is also one of the best tools for engaging your brand community and creating brand advocates and even brand evangelists. 
The news of Angelina Jolie opening @atelierjolieofficial that is based entirely on co-creation shows that it is not going anywhere but will only continue taking over more of brands' creativity, content, NPD, CX, UX design, marketing, physical spaces design and much more. 
We are talking much more about it in our Brand Advocacy Report. Download your free copy now (link in bio).
LOAD MORE
Terms & Conditions
Privacy Policy

© 2021 Humanising Brands - Behavioural Strategy, Design and Innovation Agency