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Human Discussions – New Consumer Brand Playbook with Tracey Woodward

Human Discussions – New Consumer Brand Playbook with Tracey Woodward

by Second Administrator | Jul 21, 2020 | Events, Human Discussions

Join us for the next talk from our Human Discussions Collection on Tuesday 04.08.2020 at 10am BST. What will we be speaking about? The pandemic has shone the light onto every aspect of creating and running consumer brands. No matter what you are selling, fashion,...
Human Discussions with Matilda Andersson, MD of Crowd DNA

Human Discussions with Matilda Andersson, MD of Crowd DNA

by Second Administrator | Jul 8, 2020 | Events, Human Discussions

20th July 10am BST Cultural Codes, Meanings and Representations of Safety Safety has many manifestations in the normal circumstances, but it has become even more complex in the face of the global pandemic. Need of safety is one of the most fundamental needs to human...
FoRfest2020 – Applying Psychology to Retail Design that Drives Shoppers Back to Stores

FoRfest2020 – Applying Psychology to Retail Design that Drives Shoppers Back to Stores

by Second Administrator | Jul 6, 2020 | Events

Queues. Store ‘bouncers’. Masks. Temperature checks. Stand here. Stand there. Don’t touch anything. Don’t touch me! Oh my! Ensuring a sense of safety is necessary, agree 100%. However, we must be careful. Designing experiences that make us feel afraid, stressed and...
Human Discussions Collection of Talks

Human Discussions Collection of Talks

by Second Administrator | Jul 2, 2020 | Events, Human Discussions

  We want to introduce you to our new collection of talks, originally to run every 2 weeks on Monday mornings at 10am BST (1st and 3rd Monday of the month; sometimes Tuesday, if Bank Holiday) starting 20th July 2020. The idea is to inspire you for the 2 weeks...
Imaginary Research – How to design more human stuff

Imaginary Research – How to design more human stuff

by Second Administrator | Feb 22, 2020 | Events

Kate Nightingale believes that consumerism and consumer behaviour are quite developed research areas but they are not appropriately applied in real life. According to her, anyone designing products or building them, should use imaginary research to avoid succumbing to...
Autumn Fair – Customer Loyalty, Relationships and Brand Community

Autumn Fair – Customer Loyalty, Relationships and Brand Community

by Second Administrator | Feb 22, 2020 | Events

Interested to know how to increase customer loyalty or create a long-lasting relationship with your customers? Then listen to our founder Kate Nightingale at Autumn Fair 2019 where she explains the methods through which brands can enhance customer loyalty, build brand...
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  • How to Make Your Brand More Human Webinar
  • What are Human Brands© and Why Do We Need Them?
  • Is Your Experience Painful & How Can You Design the Pain Away?
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  • The phenomenon of Emotional Contagion

humanisingbrands

I am very passionate about working with sustainabl I am very passionate about working with sustainable, ethical and socially impactful brands. 
For humanity and Mother Earth such brands should be a norm. However, we all know that many of them are still struggling to get and keep customers. 
To truly change people's shopping habits into more sustainable, we need to invest in attitude and behaviour change. It is not enough to nudge or, worse yet, punish people into sustainable choices. 
We need systematic approach to creating meaningful and lasting attitudes and behaviour change. 
It is not that difficult as it might seem. In science there are so so so many incredible models, frameworks and studies that help us form great strategies, campaigns and experiences that lead to robust, long-term attitudes and behaviour change. I have been using them for years in various brand strategies, PR campaigns, physical and digital design (yes, you can design cues to trigger sustainable behaviour even within your store or social posts) and wider CX. 
It is time we not only look into environmental science but also behavioural science to truly create a difference in how we shop, so that we can help to save Planet Earth and our humanity.
This Maori proverb that I came across over 10 year This Maori proverb that I came across over 10 years ago when reading 'Legacy' by James Kerr has resonated with me immediately and continues to be truly meaningful for me.
What first inspired me in human behaviour was how we communicate. The gestures, emotions, what we wear, how we talk - less what we say. 
For me listening is not only hearing the words, but really understanding the meaning of what someone communicates within the wider framework of who they are and the human nature. This holistic listening is what allows me to truly understand human behaviour. 
I then translate that knowledge and understanding into real life application in brand strategy, customer experience, physical and digital design and much more. 
But what is especially important to me is the impact it has on people's lives, on the Planet and the whole humanity. In 'Legacy' James Kerr describes one of the main rules of All Blacks and it is leaving the jersey better than when you first got it. It is about really making a difference, contributing to the whole team and wider humanity, and leaving a dent in the universe. 
What inspires you to do what you do?
Just a few snapshots from our Women of Retail even Just a few snapshots from our Women of Retail event on 17th May. 
Thank you to @wearecircana and June Jensen for hosting us. 
Huge thanks to @laurenspearman, Raine Peake and Leo Eckley @mmianalyticsbeauty for sharing their wisdom.
Thank you to all the wonderful women that came and for the amazing questions they asked. 
Here is to many more events where women from retail industry come together and make magic happen.
Research by Hitachi shows that 51% of businesses a Research by Hitachi shows that 51% of businesses agree that co-creation resulted in better financial performance and 61% confirmed that it lead to more successful products and services. 
Co-creation is not only a must have for todays consumer brands, but is also one of the best tools for engaging your brand community and creating brand advocates and even brand evangelists. 
The news of Angelina Jolie opening @atelierjolieofficial that is based entirely on co-creation shows that it is not going anywhere but will only continue taking over more of brands' creativity, content, NPD, CX, UX design, marketing, physical spaces design and much more. 
We are talking much more about it in our Brand Advocacy Report. Download your free copy now (link in bio).
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