Smart Beauty – What is now and what can be?

Smart Beauty – What is now and what can be?

By Alice Micheletti   Nowadays, the global beauty industry is estimated at $532 billion with predicted growth of up to $800bn by 2025 (Danziger, 2019). It is believed that even when times will get tough and the purchasing of higher-priced luxury goods will be...
Are You a HUMAN BRAND?

Are You a HUMAN BRAND?

  As someone intrigued by human beings since childhood, I always knew that to trully create something for human beings we need to first understand their peculiar behaviours; often very irrational and illogical. The more I learned about how we are designed as...
Mindbending Consumer Property

Mindbending Consumer Property

  We invite you to our next Mindbending Breakfast entitled ‘The Changing Shape and Form of Consumer Properties’.   Wednesday 23rd May 2018 8am – 11am 8-8.45am – Coffee & Networking 9-10am – Panel Discussion 10-10.30am...
Unboxing Millenials

Unboxing Millenials

  I have been recently asked to write an article for Visual Thinking’s Counter Culture magazine looking at the instant gratification behaviour of Millenials from a different angle. The article is now published in the newest issue of the Counter Culture...