OUR THOUGHTS
Here is you can find our insights into all aspects of consumer psychology, consumer behaviour, customer experience and much more. We will explore interesting consumer behaviour trends, specific solutions for improvement of customer experience, strategic ideas for consumer brands and recent scientific discoveries. If you want to explore some of the subjects in more detail, feel free to contact us at kate@humanising-brands.com for personalised insights.
Why would you hire a consumer psychologist to work on your brand and customer experience?
We asked our clients why would a brand founder/leader hire a consumer psychologist. Here is what they said.
Sound & Packaging
A well-chosen sound applied to your packaging can create a multi-sensory, engaging product experience.
Sound and Environment
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.
Loneliness and Consumer Behaviour
How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour
RSA Journal – Future of Retail
Our founder has contributed to the recent issue of the RSA journal. She spoke about the importance of the physical retail over online consumption.
The Role of Emotions in Customer Experience
How emotions are impacting consumer behaviour and customer experience?
The Future of Retail Stores
Our founder has chatted with Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores.
Retail Store Experience –Adapting to Coronavirus
What can retailers do to adapt their stores for the coronavirus-infused consumer mindset?
How We Fell Back in Love with Our Homes & the Resulting Changes in Consumer Behaviour
We have looked at the impact of lockdown over the relationship with our homes and the resulting changes in consumer behaviour.
Travel and COVID-19
We have looked at the impact of COVID-19 on the travel industry and the implications necessary for its future success.
Impact of Coronavirus on Local Consumption
Exploring and investigating another trend of the consumer behavioural changes during the spread of corona virus: Shopping locally.
FUTURE RETAIL SHOPS AFTER COVID-19
Customers have developed new expectations and to flourish, retail must be able to meet them. We have looked at how retailers need to adapt in order to fulfil consumers’ needs and new shopping behaviours.
Love during COVID-19
We looked into the market of sex toys and baby retailers during the coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.
How the global Pandemic is changing Consumer-Brand Communication with Fashion Brands
We looked into how fashion industry is responding to coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.
Spotlight on SMEs – Seekology
We spoke to Rebecca Saunder, founder of Beauty + Wellbeing retailer Seekology to find out how they are managing in these tough times and supporting their team, brands they stock and local community.
The Beauty Industry Response to COVID-19
We have explored how beauty brands have responded to COVID-19 crisis and what impact can that have on relationships consumers will have with these brands.
Spotlight on SMEs – Dowsing & Reynolds
We are interviewing some amazing SMEs to find out how are they managing through this crisis and utilising this time to strengthen their brands and support each other.
Pivot Your Brand For The New World
As much as these times are stressful, they are also a great opportunity to pivot your brand to prepare for the world post-coronavirus and best support our customers while we are still in self-isolation.