OUR THOUGHTS
Here is you can find our insights into all aspects of consumer psychology, consumer behaviour, customer experience and much more. We will explore interesting consumer behaviour trends, specific solutions for improvement of customer experience, strategic ideas for consumer brands and recent scientific discoveries. If you want to explore some of the subjects in more detail, feel free to contact us at kate@humanising-brands.com for personalised insights.
Human Experience is a Journey and We Are Yet to Take It
Innovative experts are now talking about human experience in the place of customer experience. But what is it and are we even grasping a fraction of it?
Mindbending Consumer Property
We invite you to our next Mindbending Breakfast entitled ‘The Changing Shape and Form of Consumer Properties’.
Unboxing Millenials
A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.
Customer or Brand? Which Should I Focus On?
We often ask ‘What customers want?’. But do we really allow ourselves to think like a customer when developing customer experience?
Retail Store in 20 Years
Read some of the future of retail stores predictions from our recent Mind-Bending Breakfast.
What psychology has to do with retail design?
Why would you think of using a psychologist for your next retail design project?
Relationship Before Design
It’s the relationship between the client & the designer that matters most. But is that forgotten in the pitching process?
Brexit – The Effect on Consumer Spending & What Brands Can Do
What Brexit means for consumer spending and what role brands can do.
Has M&S made the right decision to switch off the music?
Could they have done anything else & what the science tells us about the background music in retail stores.
We’ve Won! Best Consumer Behaviour Consultancy – UK 2015
Style Psychology Ltd has been named Best Consumer Behaviour Consultancy – UK in the prestigious Corporate Vision Consultancy Awards 2015.
Black Friday – Sensory Solutions for Security Nightmare
Black Friday sales can be a security nightmare for retailers. How the science of sensory perception can help with that?
Identity and Social Media
What can be an effect of social media use on identity development? What does it mean fro consumer-brand relationships?
Digital Detox or Virtual Living
Our lives are increasingly digital. What are the consequences of that and or we already getting tired of virtual living?
Tate Sensorium – Our Experience
This year winner of IK prize – an annual award that rewards the best ideas using innovative technology to increase the public experience of British art – was won by the trio of London artists Flying Objects. They have created the Tate Sensorium, an immersive...
Fresh From The Lab: Brand Personality Located In The Brain
Recent study finds that we really stock brand personalities in our brains and that each brand has a distinctive mental model.
Fresh From The Lab: Emotions Affect How Our Brain Processes Social Situations
Recent neuroscience study shows us that brain adopt different mental processing protocols depending on the emotion we feel.
Department Stores are Exhausting – Is Found Boutique by John Lewis an Answer?
John Lewis introduces new boutique-in-store concept. What are the changes in consumer behaviour that led to it? What will be the effect of such concept on John Lewis’ consumer behaviour?
Amazon One Hour Delivery Creating Stronger Community
Amazon UK introduced 1hr delivery which would result in stronger community and higher brand advocacy.