by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand...
by katenightingale | Feb 3, 2022 | Blog, Events
If you have missed our Humanising Brands in 2022 webinar where we discussed upcoming consumer behaviour trends for 2022, shown the power of Human Brands and explained a few basic steps on how to get your brand to be more Human, here is the recording....
by Second Administrator | Aug 12, 2015 | Events
Our founder Kate Nightingale has been invited by Rakuten Attribution to take part in this exciting webinar. The future of retail will be defined by modern shoppers who have come to expect consistent experiences across multiple devices. As consumers, we want to...