Customer or Brand? Which Should I Focus On?

Customer or Brand? Which Should I Focus On?

  I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on...
Retail Store in 20 Years

Retail Store in 20 Years

  We have recently run the second Mind-Bending Breakfast of our newly formed The #1 Club for the innovators in the customer experience space. The #1 Club has been created for those professionals in the customer experience space who push boundaries, believe there...
Case Study – Water Babies

Case Study – Water Babies

  We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre. Water Babies has an outstanding reputation as the world’s biggest, most...