by Second Administrator | Jun 4, 2016 | Blog
Marks & Spenser’s new CEO Steve Rowe announced that he will switch off the music in all UK stores following the feedback from customers and staff that it is disturbing and frankly annoying. Retailers for decades have been using in-store background music to... 
by Second Administrator | Jun 2, 2016 | Press
Last night I have been invited to Sky News Tonight to comment on M&S’ decision to switch off the music in all their stores after customers and employees complained. Have they really made the right decision and considered all the effects of in-store... 
by Second Administrator | Jan 29, 2016 | Press
Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of... 
by Second Administrator | Jan 29, 2016 | Events
Our founder Kate Nightingale will speak at Retail Design Expo on how the application of the understanding of consumer’s mind to design can lead to higher emotional engagement and commercial effectiveness. The talk will take place on 10th March from 2.40-3.20pm... 
by Second Administrator | Dec 12, 2015 | Events
Our founder Kate Nightingale and Fiona David, MD of The Brand Inspiration Co. will deliver an exciting workshop on the new breed of experience focused consumers on 9th March 2016 at Women in Retail breakfast. For further details on Women in Retail and how to...
