by katenightingale | May 26, 2022 | Blog, Events
Brand trust is extremely important. In fact, it is the third most important driver of consumer choice after value and money. Edelman Trust Barometer has now shown that it also ranks higher than brand love! Brand trust drives growth. Consumers who fully trust a brand... 
by Second Administrator | Jan 6, 2021 | Blog
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et... 
by Second Administrator | Aug 5, 2020 | Events, Human Discussions
Join us for our next Human Discussions talk on Monday 17th August 2020 at 10am BST with Rebecca Saunders, founder of Seekology. Wellbeing is not a trend anymore, it is a natural way of being and like with anything, consumers like to find their own rituals and... 
by Second Administrator | Jul 24, 2020 | Human Discussions
Our founder, Kate Nightingale, has met Matilda Andersson for a webinar on the cultural codes, meanings and representations of safety. Matilda Andersson is MD for London and Amsterdam at a cultural insight and strategy agency Crowd DNA. Matilda also has a PhD in Human... 
by Second Administrator | Jul 12, 2020 | Blog
For the last few weeks, I had an opportunity to speak at various events about numerous behavioural and psychological considerations that retailers would find useful in creating more effective and pleasant customer experience in their retail stores, aligned with the...
