Euroshop – Kate is Speaking on Sunday

Euroshop – Kate is Speaking on Sunday

  Our founder and consumer psychologist Kate Nightingale is speaking at POPAI Forum at Euroshop on Sunday at 2.45pm. What will it be about? Psychology & Design – Can one benefit the other? In this presentation consumer psychologist Kate Nightingale will...
Customer or Brand? Which Should I Focus On?

Customer or Brand? Which Should I Focus On?

  I have been working with some Visual Merchandising and Branding students recently. For the Consumer Behaviour and Psychology unit I am lecturing on, they are asked to do some consumer research. Throughout this assignment their focus should be predominantly on...
Case Study – Water Babies

Case Study – Water Babies

  We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre. Water Babies has an outstanding reputation as the world’s biggest, most...
Case Study – NelsonBostock & Zuora

Case Study – NelsonBostock & Zuora

  We have been approached by Nelson Bostock Unlimited for insight about the psychology behind UK consumers increasingly using subscription services. This insight has been used in the report ‘A Nation Subscribed. A 2016 state of the UK Subsciption...
Case Study – Harvey Nichols

Case Study – Harvey Nichols

  We have been approached by Harvey Nichols for insight on men shopping habits and mens personal style to help shape PR campaign for the opening of the new menswear department. What did we do? Consulting on the campaign idea with the aim of increasing customer...