by Second Administrator | Apr 2, 2020 | Blog
We heard many great stories about how big brands have reacted to coronavirus crisis and adjusted their strategies and communications. We however wanted to also shine a light on smaller businesses, some of them our clients, and inspire you by asking them to... 
by Second Administrator | Mar 25, 2020 | Press
ELLE UK have approached our founder Kate Nightingale to provide some fun tips on how to be more happy when working from home. Fashion psychology expertise can certainly result in some very enjoyable guidance. So have a blast reading Kate’s tips... 
by Second Administrator | Mar 23, 2020 | Press
Our founder Kate Nightingale has been asked by Stylist Magazine to explain the psychology behind panic buying following the coronavirus outbreak. Please read all her comments in the Stylist Magazine article. 
by Second Administrator | Feb 12, 2019 | Blog
As someone intrigued by human beings since childhood, I always knew that to trully create something for human beings we need to first understand their peculiar behaviours; often very irrational and illogical. The more I learned about how we are designed as... 
by Second Administrator | Aug 20, 2018 | Blog
Experience is a holistic journey. It is formed out of parts but it is so much more than the sum of its parts. Each part creates a unique impression on an individual resulting in a unique and personal reaction made out of a series of emotions, behaviours and...
