The Subconscious Art of Pitching

The Subconscious Art of Pitching

Last week I had a pleasure of speaking at the She Says event in the Shoreditch House. The subject was pitching for the new business and how to do it well. It was really great! I shared the stage with Karla Morales from The Art of New Business who talked all about the...
Senses are a way to customer’s heart

Senses are a way to customer’s heart

Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...