by Second Administrator | Jan 29, 2016 | Events
Our founder Kate Nightingale will speak at Retail Design Expo on how the application of the understanding of consumer’s mind to design can lead to higher emotional engagement and commercial effectiveness. The talk will take place on 10th March from 2.40-3.20pm... 
by Second Administrator | Nov 27, 2015 | Blog
Black Friday competition is like any competitive sport. Your brain comes back to the basics of survival. The pain avoidance and pleasure chasing are becoming key goals. Our brain is very well equipped to avoid any type of pain as well as to find ways in which to... 
by Second Administrator | Nov 27, 2015 | Blog
Normally the formation of human identity took place through a series of various experiences and social interactions. You went to school, interacted with teachers and your peers. Your performance at school, how many friends you had and what people said about you was... 
by Second Administrator | Nov 8, 2015 | Blog
Some time ago I took part in a webinar organised by Rakuten Marketing on the impact of emerging technologies in retail. I took this opportunity to ask the attendees to reply to one simple question: ‘Do you take time away from digital devices?’ A staggering... 
by Second Administrator | Oct 21, 2015 | Events
Our founder Kate Nightingale has been invited to deliver a talk entitiled ‘Psychology of Online Shopping’ in the Electric House on 25th November 2015. She will discuss how etailers can utilise knowledge about consumer behaviour, motivations for buying...
