by Second Administrator | Jul 11, 2016 | Press
Kate Nightingale has been approached by Telegraph to comment on what tactics retailers use during sales to persuade shoppers to part with their money and what customers can do to avoid them. Read the full article here. 
by Second Administrator | Jun 24, 2016 | Blog
UK public has decided to leave the EU. This has already resulted in incredibly heightened anxiety and uncertainty amongst consumers. The consumer confidence is likely to fall significantly within the next few days and continue to stay low within the next few months.... 
by Second Administrator | Jun 4, 2016 | Blog
Marks & Spenser’s new CEO Steve Rowe announced that he will switch off the music in all UK stores following the feedback from customers and staff that it is disturbing and frankly annoying. Retailers for decades have been using in-store background music to... 
by Second Administrator | Jun 2, 2016 | Press
Last night I have been invited to Sky News Tonight to comment on M&S’ decision to switch off the music in all their stores after customers and employees complained. Have they really made the right decision and considered all the effects of in-store... 
by Second Administrator | Jan 29, 2016 | Press
Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of...
