by Second Administrator | Apr 19, 2021 | Press
Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our...
by Second Administrator | Apr 19, 2021 | Press
How do we use fashion as a way of reintegrating into the physical work environment post-pandemic? More so, how to do we do this effortlessly while managing image anxiety and staying true to ourselves? Our founder has been asked of how women can prepare to get dressed...
by Second Administrator | Nov 19, 2020 | Press
As seen in the previous lockdown, scholars are now wondering if panic buying will arise again during the second wave of coronavirus. As it was shown in the previous lockdown, across the globe, consumers behaved in a very similar manner. In fact, consumers started to...
by Second Administrator | Nov 19, 2020 | Press
The popularity of fast fashion and its negative impact on the environment is well-known. People are now more willing to behave sustainably but buying from fast fashion brands is an unsustainable habit proving hard to quit. It was believed that, due to lockdown, people...
by Second Administrator | Jul 24, 2020 | Human Discussions
Our founder, Kate Nightingale, has met Matilda Andersson for a webinar on the cultural codes, meanings and representations of safety. Matilda Andersson is MD for London and Amsterdam at a cultural insight and strategy agency Crowd DNA. Matilda also has a PhD in Human...